Email Nurture Sequences

Hi {first_name}, Your guide is attached — and here it is again in case it hides: [The Gentle Sleep Reset]. Before you read all of it, do just one thing tonight: decide what time your little one will wake up tomorrow, and set an alarm for it. That's it. A consistent morning wake-up is the quiet anchor everything else hangs from. It rebuilds sleep pressure and nudges the body clock back on track — even after a terrible night. Tomorrow I'll share why "doing less" is the fastest way back to calmer nights. Warmly, Georgia Thyme4Sleep

Hi {first_name}, When sleep falls apart, our instinct is to change everything: a new bedtime, a new method, a new white-noise machine, all by Thursday. But children settle through predictability. Every change — even a good one — is something new for them to figure out. So for the next 72 hours, the job is simply to stabilise: • Same wake-up time (within 30 minutes) • One calm bedtime window • One consistent response to wake-ups No new strategies. No switching mid-night. Your child's sleep isn't broken, and you haven't failed them. It just needs steadying before it can improve. Not sure what's really driving the wake-ups? My 2-minute Sleep Snapshot will tell you. Georgia

Hi {first_name}, Here's something that surprises most parents: many of the noises you hear overnight aren't full wake-ups. They're your child moving between sleep cycles — something we all do every 45–90 minutes. If we rush in at the first sound, we can accidentally turn a two-minute stir into a 45-minute wake-up. Tonight, try a short pause before you respond. Listen. Is it grizzling that rises and falls, or crying that's building? On a scale of 1–10, under 5 is often them working it out. When you do go in, use the same calm response every time. Predictable is what feels safe. Tomorrow: the real reason some children wake at the same time every night. Georgia

Hi {first_name}, By now, a lot of families notice bedtime feels calmer. Fewer false starts. A little more confidence. But the night wakings? Often still there. That's normal — and it's because stabilising and reducing are two different steps. Once calm is back, wake-ups that persist are usually maintained by one of three things: 1. A habit loop (waking like clockwork) 2. A timing imbalance (short naps, long wake windows, early rising) 3. A sleep association (only one exact thing gets them back to sleep) From Reset to Rest is the gentle protocol I created for exactly this moment — a video walkthrough plus a workbook that helps you identify the driver and reduce wakings one small step at a time. No cry-it-out, no rigid schedule. It's $37, and you can start tonight. Georgia

Hi {first_name}, Over the last few days you've steadied the foundations. Thank you for letting me be part of that. Here's an honest guide to what comes next: → Bedtime is calm, but night wakings remain: From Reset to Rest ($37) — gently reduce one night-time support, step by step. → Your child needs a feed, rocking or you to fall asleep, and you're ready to follow a structured programme on your own: The Calm Nights Method ($97). → You'd like a plan written for your child (naps and schedule included), there's a medical or developmental factor, you have multiples, or you simply want me in your corner: 1:1 coaching, from $249, with a 14-day satisfaction guarantee. Whatever you choose, keep the morning anchor. It's the single most powerful habit in all of this. You're doing more right than you think. Georgia

Hi {first_name}, Thank you for trusting me with your family's sleep. Your access link: [link]. Three things for the next 48 hours: 1. Read it all the way through once, ideally with your partner. 2. Choose one approach and commit to it. 3. Start the tracker tonight — even before you change anything. Any question at all, just reply. I read every email. Georgia

Hi {first_name}, If the last night or two felt harder, you're not alone — and it's often a good sign. Children commonly test whether new patterns are "real" around night three. The families who see the biggest change are the ones who hold steady for two more nights. Keep your response the same, keep the morning anchor, and look at your tracker for the small wins (shorter wake-ups count!). Georgia

Hi {first_name}, One week in! Reset to Rest works on the night: reducing one support, gently, a step at a time. But for some children the wake-ups are really about bedtime. If your little one still needs a feed, rocking or you beside them to fall asleep, they'll often look for that same help at every wake-up — and reducing it overnight only goes so far. That's what the Calm Nights Method is for: a structured, self-guided 14-night programme that changes how your child falls asleep, then applies the same calm response overnight and in the early morning. It's general guidance rather than a plan written for your child, with checkpoints that tell you when personalised support would serve you better. If your bedtime is already calm, stick with Reset to Rest — you don't need both. Georgia

Hi {first_name}, I'd love to hear how things are going. Hit reply and tell me one win and one thing that still feels hard. If you've had a breakthrough, would you share a sentence I could use as a review? It helps other exhausted parents find gentle support. (And if a friend could use help, my referral programme gives you both $100 off a 1:1 package.) Georgia

Hi {first_name}, If things are still not shifting, please hear this: it's not you. Some children — because of temperament, a medical or developmental factor, or a family situation — need a plan built specifically around them, and someone to troubleshoot with day by day. That's exactly what my 1:1 packages are for: a personalised plan, a consultation call and daily support while you put it into practice, with a 14-day results guarantee. Mention your guide when you book and I'll know exactly where you're starting from. Georgia

Hi {first_name}, Thank you for trusting me with your family's sleep. Your programme is here: [link to /assets/calm-nights/plan]. Calm Nights is a six-step path, and the order matters: 1. Understand how sleep works 2. Check fit & readiness 3. Prepare (3–7 days) 4. Choose a gentle starting point 5. The 14 nights 6. Review at nights 4, 7 and 14 Before anything else, one quick question. Calm Nights is general guidance for healthy children from 6 months to around 4. It isn't the right tool if your baby is under 6 months; if there's reflux, allergies, snoring or a weight concern; if your child has additional needs; if you have twins; or if naps are the main problem. Does any of that apply to you? Tap one below — it takes a second, and it means I can point you in the right direction. Georgia

Hi {first_name}, If you do nothing else from step 3, do these three: • Move the bedtime milk to the start of the routine, lights on, outside the bedroom. • Fix a morning wake-up time and keep it — even after a rough night. • Choose one key phrase that every adult says, word for word. Then pick your starting point (step 4 — three questions, five minutes) and choose a night one when you'll have two weeks of mostly home bedtimes. Tap below on the day you start. I'll time your checkpoint emails from that night. Georgia

Hi {first_name}, If night 3 felt harder, you're not alone. Children commonly test whether a new pattern is "real" around now — and the families who see the biggest change are the ones who hold steady. Grab your tracker and look for any one of these: • Lay-down is a little calmer • Falling asleep takes less time than night 1 • At least one wake-up was shorter or quieter Then tap the answer that fits best. I'll show you exactly what to do next. Georgia

Hi {first_name}, One week in. This is the most useful checkpoint of all. Look at your tracker: • Most bedtimes, do they fall asleep with your starting point rather than the old support? • Are wake-ups fewer, or shorter? • Do you feel clearer about what to do at 2am? If you've followed the plan every time (3am included) and very little has changed, please hear this: it isn't you. It's information that your child needs a plan built around them. Georgia

Hi {first_name}, I haven't heard how things are going, so I just wanted to check in. Hit reply with one line: what's better, and what still feels hard? I read every reply, and if a general plan isn't the right fit for your family, I'll tell you honestly. Georgia

Hi {first_name}, Two weeks! Whatever your tracker says, you've given your child something valuable: two weeks of calm, predictable, loving responses. Check in with your final checkpoint: • Falling asleep on their own most nights? • Wake-ups resettling with a brief response — or not happening? • Mornings starting at 6am or later? Tap the one that fits. Georgia

Hi {first_name}, I'm so glad nights are calmer. If you have a moment, would you reply with a sentence or two about your experience? With your permission, I'd love to share it (first name and child's age only) so other exhausted parents can find gentle support. And if a friend could use help, send them to thyme4sleep.com. Wobbles will come — a cold, a tooth, a holiday. When they do, steady things with the free Gentle Sleep Reset, then pick your starting point back up. Georgia

Hi {first_name}, Thank you for telling me where you are. First, the most important thing: this isn't a failure. Calm Nights is a general framework, and some children — because of age, temperament, health, or a family situation — need a plan built around them. Here's what changes with 1:1: • Starter (from $249): I review a detailed intake form and write a plan for your child, including naps, daily schedule and environment. • Standard (from $549): your personalised plan, a 60-minute call, and two weeks of email and text support while you put it into practice. • Specialised Sleep Support: for children with additional needs or neurodivergence. Not sure which? Reply with one line about where you're stuck and I'll tell you honestly which fits — including if you don't need either. Georgia

Hi {first_name}, If you're weighing up 1:1, here's what it looks like: 1. You complete an intake form about your child, your days and your nights. 2. For Standard, we have a 60-minute call to talk it all through. 3. You receive a plan written for your child within 5 business days. 4. With Standard, I'm on hand by email and text for two weeks while you follow it. Bring your Calm Nights tracker and checkpoint page. I'll see exactly what you've tried, what moved and what didn't — so we build on your work rather than start over. Georgia

Hi {first_name}, I won't keep landing in your inbox about this. Whatever you decide, keep the morning anchor and the same calm response to wake-ups — they're the foundation of everything. If you'd like me in your corner, you know where I am. And if you just have a question, reply any time. Georgia