Thyme4Sleep
Content studio · Email

The email flow

Free sign-up to paying family, on autopilot in Brevo. Each parent gets the offer that matches their Sleep Snapshot, and anyone who needs more is routed gently to Georgia’s 1:1 support.

Preview the emails See the numbers
The journey

From first click to first sale

Tap any email step to open it in the previewer below.

01 Find
Instagram & PinterestCarousels, pins, stories → link in bio
Sleep Snapshot quiz8 questions → email to see the result
Gentle Sleep ResetFree 72-hour guide download
Free printablesSafe sleep, sleep log, bedtime chart: email to unlock
02 Join
Brevo list: LeadsSaved with SNAPSHOT = d · a · t · c
03 Match
04 Buy → Results

Exit rule for every sales email: anyone on the Clients list (any 1:1 purchase) stops receiving offers.

Every email

Preview & copy to Brevo

G
Georgia · Thyme4Sleepgeorgia@thyme4sleep.com

Paste into Brevo → Campaigns → Templates → Code your own. The name and unsubscribe link fill in automatically.

The goal: revenue

What the flow could earn

Move the sliders to your own numbers. The defaults are cautious starting guesses: most digital-product email lists convert 1–5% of subscribers.

Per month
Per year
Each new subscriber is worth

Leaves out Stripe fees (2.9% + 30¢) and Brevo’s plan cost. Brevo’s free plan sends 300 emails a day, which covers roughly the first 150–200 sign-ups a month.

Five ways to raise those numbers

  • Lead with the matched offer. Day 3 already speaks to each Snapshot result. Track clicks per branch in Brevo and rewrite the weakest one first.
  • Make the bundle the obvious pick. Reset to Rest + Calm Nights is $134 separately and $117 bundled. Show both prices side by side, with the bundle in the middle, to nudge more buyers toward it.
  • Launch price for the first 7–14 days. 20–30% off Calm Nights for the list (“$69 this week, then $97”) rewards early families and gets your first reviews in.
  • Test two subject lines. The offer emails each have an A/B alternative (shown above). Keep the winner and test again.
  • Collect reviews by reply. Night 21 and Day 12 ask for one sentence. Every review strengthens the sales pages and the next Day 3 email.
Going live

Brevo setup checklist

  1. Sender. In Brevo → Senders & IP, add georgia@thyme4sleep.com and authenticate the thyme4sleep.com domain (DKIM + DMARC), so emails land in the inbox rather than spam.
  2. Lists. Create four lists: Leads, Reset to Rest buyers, Calm Nights buyers, Clients. Note each list’s ID number.
  3. Attributes. Contacts → Settings: add text attributes SNAPSHOT, SNAPSHOT_RESULT, LEAD_SOURCE, LAST_PURCHASE.
  4. Netlify. Add BREVO_API_KEY and BREVO_LIST_LEADS / _RESET / _CALM / _CLIENTS (the IDs) as environment variables, then redeploy. The quiz, the Gentle Sleep Reset form and Stripe purchases then add people to Brevo automatically.
  5. Stripe webhook. In Stripe → Developers → Webhooks, point checkout.session.completed at https://thyme4sleep.com/api/stripe-webhook and add its signing secret as STRIPE_WEBHOOK_SECRET.
  6. Templates. Copy each email’s HTML from the previewer into a Brevo template.
  7. Automations. Build four workflows, each triggered by “contact added to list”: Welcome (Leads → Day 0, 1, 2 → condition on SNAPSHOT for Day 3 → Day 5), Reset to Rest, Calm Nights (with “clicked link” conditions for the check-in buttons) and Personalised support. Set “exit if contact is in list Clients” on every workflow.
  8. Test. Take the quiz with your own address, buy with a Stripe test card, and check that each email arrives and every button lands in the right place.

Add a postal address. Anti-spam law (CAN-SPAM) requires a physical mailing address in every marketing email. Add it in Brevo’s sender settings or to the template footer before sending.